A technique first used to sell flowers and gifts has evolved into one of the financial service industry's most effective ...

As Tesla sees cratering sales, marketing experts say it could rebrand by learning from post-disaster airline companies.

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

This siloed approach to marketing measurement isn’t just outdated—it’s actively costing brands money. As privacy changes ...

João Ferreira has been promoted to director of sales and distribution. The Ritz-Carlton Dubai appoints new director of sales ...

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

L7 CHICAGO by LOTTE announces the appointments of Andrew Eck as General Manager and Liana Waechter as Director of Sales & Marketing, bringing decades of leadership to luxury hospitality. Eck, formerly ...

While the potential to raise over $1 billion at a projected market value of $16.5 billion is an exciting prospect, what stands out more is the company's staggering spending on sales and marketing, ...