Decision-making usually involves a mixture of intuition and rational thinking; critical factors, including personal biases and blind spots, are often unconscious, which makes decision-making hard ...

I am a rational, cognitive human being! I make calm ... Recent consumer surveys show that, in most cases, 20% of the decision to make a purchase is logical and 80% is emotional. Logic is reason ...

In the shorter run, however, it can be ethically ambiguous to discern what respecting patient autonomy means, if the nature of the mental health duress impairs or renders inconsistent rational ...

In the model of rational action assumed by traditional ... These theories and a better understanding of irrational decision-making inspired further developments in behavioral economics.