They are a popular method in raising awareness about an issue. AIDA is an acronym for the following words. Using the AIDA technique when designing leaflets to raise awareness is very useful as it ...

Just because people can't see the pain, doesn't mean it's not there and potentially life-threatening. Help bring visibility to lupus, even when it can’t be seen! Thank you for taking the pledge to ...

Following this study, six participants with lived experience of Meals on Wheels (users of services and their family referrers) took part in four workshops, held from May to July 2023, to co-produce ...