Our goal was to create a stage that would become immediately recognizable as the Apple Stage. The idea for the rainbow was one of those rare occasions where the earliest thoughts worked on a ...

The MacBook Air M4 surprises with a sky blue color version. But this is not the only area where new Apple products have ...

It leads to a colorful take on the Apple logo, which goes beyond the early days rainbow apple and even the custom invites normally sent for an Apple Special Event. On why now was the right time to ...

But Apple has omitted a handful of features to hit the lower price. For example, the phone comes in just two colors (black and white) instead of the rainbow of options you have with the iPhone 16.