In order to stand out, brands are constantly competing for space in headlines, minds and conversations. Press releases and social media posts do well, but still only achieve limited results. PR stunts ...

But publicity stunts ... month and the Ash Street stunt reached about 100 million people through media attention, long before things could ‘go viral’ in the way we know today.

Paige VanZant was not convinced by singer Taylor Swift's public relationship with NFL star Travis Kelce. The two were first seen together in September of last year. Swift became one of the most ...