As marketers, we are constantly testing: button colors, calls to action, timing of messages, and countless other elements of our campaigns. We may discover what works, but we might not know why a ...

But there are ways you can help your ads be seen and recalled. Emotional content tends to outperform rational content, says an infographic by USC Dornsife College. The graphic explains that "emotional ...

Holly Barker is a freelance journalist based in London who primarily covers stories related to psychology, neuroscience, and the natural world.

Holly Barker is a freelance journalist based in London who primarily covers stories related to psychology, neuroscience, and the natural world.

Correspondence to Dr Jamie M O'Driscoll, School of Psychology and Life Sciences, Canterbury Christ Church University, Canterbury, Kent CT1 1 QU, UK; jamie.odriscoll{at}canterbury.ac.uk Hypertension is ...