Focuses on the process of new product & service development and marketing. Emphasis is given on market opportunity identification, R&D-marketing interface, business model development, market potential ...

Whether it's through groundbreaking new uses or by solving persistent problems, new product categories are all about making life easier and more efficient for customers.

A specific, defined series of activities used in marketing a new or changed product or service, or in using new marketing channels and methods Effective marketing is often what separates rapidly ...