Sharper Image has introduced digital watermarking into its print catalogs to enable consumers to immediately buy a product on their mobile devices while browsing through the catalog. The digital ...

Introduction The product is launched, so sales may be low because only a small number of customers are aware that the product exists. Growth As more customers become aware of the product ...

Target just announced a five-year plan hinging on restoring its Tarzhay image. However, it's recently faced a reputational decline that is hindering performance.

One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in the following infographic. The infographic provides a look at the various elements of ...

Tesla’s Sales Decline Affects Brand Image and Drives Away Consumers (Dmitry Novikov – Unsplash) Reports indicate a 50% drop ...