In 2025, nobody wants to wrestle with stubborn packaging. Resealable packs, easy-pour spouts and clever tear lines are the ...

One area that often gets overlooked is the psychology of product packaging, especially during a rebrand. Navigating the landscape of product development and marketing can be complex. Amidst the ...

One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in the following infographic. The infographic provides a look at the various elements of ...

The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean Packaging is more ...