A new article from McKinsey considers how consumer goods companies can design their packaging to appeal to consumer desires, ...

Coca-Cola is advancing its “World Without Waste” strategy, targeting 100% recyclable packaging by 2025 and 50% recycled ...

Neurodesign applies neuroscience and psychology to packaging, influencing how consumers perceive and interact with products.

Some forms of Benadryl manufactured by Arsell and sold on Amazon have been recalled due to a “risk of child poisoning,” ...