Even the best products can fail to gain traction — not because they're bad, but because they're badly marketed. Discover the ...

Product Marketing. This is the content and process involved in taking your product to market. It includes everything from core messaging and the product description on your website to your sales ...

Marketing and product teams must speak the same language to align on their goals, key metrics and indicators of success along the way. This starts at the top.

"Yes and no," she says. "While it seems like a quick and inexpensive option, AI rarely takes into account unique brand ...

Competitive analysis also becomes effortless with AI. Tools like Crayon and Brandwatch can quickly explore competing ...

Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step. The post 6 marketing team silos you need to break down ...

Technology in the Marketing of Products. Think about how businesses used to market products--purchasing ads in newspapers and magazines, placing signs around the store, having salespeople go door ...

Product marketing teams spend most of their time liaising with product teams (88.3% of their time), marketing teams (84.2%), and sales teams (75.9%). Image Source.

The UK has a Green Claims Code: guidance set by the Competition and Markets Authority (CMA) to try to combat this. We carried ...