Like any transformative technology, AI-powered content comes with a complex array of benefits and potential drawbacks that ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals ...

Decisions pending in deceptive-marketing suits against nicotine products could soon forge a path for related litigation.

You can't say I just do the advertising bit.” The chief product and marketing officer for the UK’s largest energy supplier ...

Product managers play a crucial role in setting up "feedback loops" that make AI agents better at their tasks, said Microsoft ...

Experiential marketing is taking an event or a campaign, and creating an immersive and interactive experience out of it. It ...

Ramesh Srinivasan, Head - Brand Marketing, PhonePe, shares insights on the brand’s marketing mantra, working with Amitabh ...

Along with a refreshed visual identity, the DTC innovator launched a new campaign that pokes fun at crime movie tropes to highlight brand truths.

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

Dress codes for corporate events are typically formal or business casual. Staff should wear professional attire that aligns ...

Shondaland has promoted executives Alyssa Schimel, Catherine Yan Lustro and Seth Plattner in the areas of ...

Department of Marketing Assistant Professor Anne Hamby has been published in the Journal of the Academy of Marketing Science, ...