Citations: Greenstein, Shane, James Wade. 1998. The Product Life Cycle in the Commercial Mainframe Computer Market, 1968- 1982. RAND Journal of Economics. (4)772-789.

It is withdrawn when it becomes unprofitable. The level of sales determines where a product is in its life cycle. This can be illustrated visually on a graph: The life cycle, and how long it takes ...

There is, furthermore, a persistent feeling that the life cycle concept adds luster and believability to the insistent claim in certain circles that marketing is close to being some sort of science.

The number of sales and the length of a product life cycle might be different for different products but they all share a general pattern of growth and decline. This cycle can be shown on a graph ...

Casadesus-Masanell, Ramon. "Ford's Model-T: Pricing over the Product Life Cycle." Abante: Estudios en dirección de empresas 1, no. 2 (1998): 143–65.

Global brands are recognizing their responsibility to improve sustainability across the six key stages of a product’s entire life cycle. As you conscientiously throw a used plastic bottle into ...

A third approach relies on product life cycle management. In a previous article, I talked about classic product life cycles. That is, you regularly examine your product portfolio and manage the ...

is the lead author of a groundbreaking new report about the far-reaching health hazards of plastics manufacturing and pollution across the entire product life cycle. Published in the journal Annals of ...

Demand for access to innovative medicines can start building well before drug approval and may continue right through to discontinuation of a product line. So enabling and maintaining access for ...

Photograph by Teerasak Ladnongkhun / Shutterstock Product design — Think about the typical life cycle of a plastic item. You buy it, you use it, after a while it breaks, and then you probably ...