This is because UAB MarComm is required to track every single marketing expense we make, then provide that list to the UA System. There’s a process in place called the Marketing Approval Process that ...

Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

Here's a step-by-step guide to analyze if hypertargeting fits your marketing plan, including its benefits and platforms that ...

Per the UA System requirement, Marketing & Communications must approve all marketing and advertising efforts via the Marketing Approval Form. This includes: media buys — print, TV, radio, billboard, ...

Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. Kellogg was voted the "Best ...

Here's a four-step process you can use to create more compelling content for your audience ... Buyer personas also allow you to find the places where your prospective customers spend their time, ...

Everyone knows marketing campaigns are infinitely more complicated today than a decade ago. Data, strategy, media, creative, ...

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms for product and brand marketing today. From product launches to ...

This is what AI is actually changing in B2B marketing — and why your next career move depends on how fast you adapt. The post ...

Learn more by clicking Application Process. Mobile devices, social media platforms, and emerging technologies have dramatically changed the way people gather, use, and share information. Successful ...

Australian airline Qantas Airways has chosen Teradata's CRM solution to help to speed up turnaround time for its entire marketing process from five days to four hours. The airline has a frequent ...

OMG Australia has launched an influencer marketing platform, designed to simplify the end-to-end process.Positioning creators as a “vehicle for media effectiveness”, the new platform — Creo — is said ...