The Barbie brand’s sales went up even as the doll’s sales sank. And Mattel as a whole prospered. The company was producing the Disney Princess dolls through a licensing deal, and to combat the ...

As the titular character in the July 21 Barbie movie, 33-year-old Robbie has stepped out in a number of hot pink outfits fit for the Mattel doll. Taking it a step further, though, Robbie and ...

Barbie, the iconic fashion doll launched by Mattel in 1959, has long been a beloved toy for generations of children. However, ...