Messi’s announcement quickly drew comparisons to the popular Prime drink, co-founded by YouTubers KSI and Logan Paul. Fans and commentators on social media, including KSI himself, noted the ...

Lionel Messi’s sports drink brand, Más+, has filed a lawsuit against Prime Hydration, accusing them of “anti-competitive” behavior. Prime is the popular beverage company co-founded by YouTubers Logan ...

Lionel Messi's drink brand, Más+ by Messi, has filed a lawsuit against Prime Hydration, the sports drink company co-founded by influencers Logan Paul and KSI, alleging "anti-competitive" behavior.

Now, in the most YouTuber-turned-boxer-turned-business-mogul move possible, Prime co-founder Logan Paul has challenged the sports star to a boxing match to settle the legal woes.

Prime Hydration alleges that Mark Anthony’s MÁS+ BY MESSI drink closely mirrors Prime Hydration’s branding and packaging, leading to consumer confusion and dilution.

Logan Paul’s Prime drink has some new competition in the form of the G.O.A.T. Soccer superstar Lionel Messi has partnered with White Claw’s parent company to create a new hydration beverage ...

Logan Paul’s Prime drink has some new competition in the form of the G.O.A.T. Despite Messi’s star power, the drink still faces a challenging market, with longstanding competitors. And the ...