Pricing your products or services is not unlike threading a needle -- to find the opening, your prices need to be just so. Aim too high, and you will miss the mark and scare off customers.

No matter what type of product you sell, the price you charge your customers or clients will have a direct effect on the success of your business. Though pricing strategies can be complex ...

Here are four tips I wish I had understood when I started my journey. If you want to choose the right price for your product, ...