This article proposes a dynamic pricing governance (DPG) framework to harmonize profitability with ethical responsibility.

By Bernard Kelvin CLIVE“A small shift in price can cause a big shift in perception — that’s smart marketing.”— Bernard Kelvin CliveToday we are looking at simple marketing strategies you can use to ...

Beyond Pricing: Strategies for Business Growth. Explore how smart companies understand their customers’ value journey and design an end-to-end revenue strategy that capitalises on the true earning ...

We examine pricing strategies composed of an average price and price variability and employ logit market share models to analyze ... and Joao L. Assuncao. 1996. Asymmetric reference price effects and ...

News, analysis and opinion on pricing, promotions and sales strategies and how to build the latest thinking into your marketing plan. With most marketers reporting their function doesn’t have ...

Learn how AI in pricing helps B2B and B2C companies deliver omnichannel, personalized, optimized pricing at scale while ...

Join Bloomberg for an exclusive webinar about Company Financials, Estimates, and Pricing Point-in-Time datasets, expertly presented by Bloomberg’s data specialists. Discover how our data can ...