The price of a product is how much a customer is asked to pay for it. When setting a price, a business needs to consider: ...

However, the business cannot survive—let alone thrive—unless it is also able to monetize some of that value – in order to generate sufficient funds to pursue future innovations, repay and reward ...

No matter what type of product you sell, the price you charge your customers or clients will have a direct effect on the success of your business. Though pricing strategies can be complex ...

Customers will look at a product and think “Is it worth that?” How businesses will use price as a way to attract customers has resulted in several pricing strategies.

As a business owner, maximizing profitability is a top priority. However, achieving sustainable growth requires more than just increasing revenue. It involves implementing strategies that not only ...