Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a ...

For businesses, adapting to tariffs is not just about short-term fixes but about building resilient pricing and market ...

The price of a product is how much a customer is asked to pay for it. When setting a price, a business needs to consider: ...

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

It might sound counterintuitive, but service-based businesses offering service packages can encourage long-term commitment ...

If there are substantial changes over time in these tactics, the true impact of pricing strategies may be confounded with the results of those tactics. Pricing can then be correctly measured by ...

Unlike traditional promotional strategies that were planned months in advance, AI enables real-time adjustments.

In light of inflation and uncertain economic conditions, pricing strategies are crucial this year. Advt While maintaining their brand positioning, clothing companies are mindful of offering value ...

Consumers love to find a bargain, and promoting discounts and sales is a central tool in retailers’ arsenal to drive sales and traffic. However, discounted pricing strategies can have serious legal ...

We've spent our careers building global brands and wrestling with international pricing strategies firsthand. When we were ...

US President Donald Trump's sweeping new tariffs are already forcing semiconductor firms to rethink production strategies.