Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

When setting a price, a business needs to consider: Price skimming close price skimmingSetting the selling price of a product initially high and slowly lowering it over a period of time.

Survey suggests SMEs are expecting to raise prices and cut jobs as the Government's employer NICs hike approaches.