All it takes is a little color theory. There are no real rules when it comes to makeup—that’s part of the reason we love it so much. It’s the ultimate form of self-expression; when it comes ...

Makeup artist Fara Homidi used her eponymous brand and custom pigments to create the “mannequin latex lips and doll eyes” seen at Sandy Liang. The “watercolor” blue eyes seen at Christian ...

In a recent Instagram post, the beauty founder shared a detailed tutorial of her go-to eye shadow ... in shades like blue, purple, and green became a fun way to play with makeup.