And even certain brands that sell “plus-size” jeans cut corners by working from the same patterns used for their straight sizes, with (often thin) designers not designing for curves ...

The label is regularly snapped on high-profile women in the public eye (think politicians and royals), and its plus-size range fills the style gaps in the market beautifully. Shop here for fancy ...

Now, as fashion wakes up to the beauty of all bodies, plus-size clothing for women is looking a little less dire. Those ill-fitting curve ranges once relegated to the back of high street stores?