The sunglasses brand Pit Viper has grown a thriving business by blending dirtbag ski culture, dirty jokes, retro vibes, and just a few flamethrowers. Skip to main content. SECURITY.

They belong on “WWE Raw.” Or in the DeLorean with Doc. Yet Pit Viper shades, with all the subtlety of a gold-sequin unitard, are netting their ski-bro founders eight figures.

GREENSBORO, N.C., May 13, 2025--(BUSINESS WIRE)--Pit Viper, the bold outdoor accessories brand known for its expressive and durable eyewear, and Wrangler ®, the global denim and western apparel ...

Wrangler is kicking off the summer with a bold collaboration with Pit Viper, the outdoor accessories brand known for its expressive yet durable sunglasses and other outdoor accessories. Designed ...

MINNEAPOLIS--(BUSINESS WIRE)--Cinnamon Toast Crunch and Pit Viper – a brand known for their iconic performance sunglasses – have teamed up for the most absurd drop of the summer. It’s a ...

Cinnamon Toast Crunch and Pit Viper launch bold, limited-edition sunglasses for summer 2025. Iconic cereal-inspired details: Cinnaswirl patterns, Cinnamoji, and playful cinnamon colors featured.

MINNEAPOLIS, May 21, 2025--Cinnamon Toast Crunch and Pit Viper – a brand known for their iconic performance sunglasses – have teamed up for the most absurd drop of the summer. It’s a crunchy ...

About Pit Viper. Founded in 2012, Pit Viper is the bold outdoor sports accessories and lifestyle brand known for its durable, functional, and expressive eyewear.