Car-sharing service Lyft has decided it's time to retire that big pink, fuzzy mustache its cars have worn since its founding in 2012. After working with design firm Ammunition, the company known ...

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Ridesharing startup Lyft is well known for its furry, bright pink mustachioed cars ... When I got home I Googled "Car mustache" and there was nothing. And I was like, "OK, well I'm going to ...

The ongoing war of dominance in the mobile ridesharing industry between rival services Uber and Lyft (identified by its cars' pink mustaches) is showing no signs of stopping. One recent report ...