As our digital focus month begins, Ash Rishi shares his belief that CRM is not a solution, but in fact a strategy in pharma marketing. He also shares his top five reasons as to why a dedicated CRM ...

But what effect does this have on pharmaceutical marketing? Caroline Gadd understands how services can add value to medicines and how this impacts on marketing strategies. She speaks here with ...

As part of our series focusing on how AI is transforming the pharmaceutical and life sciences industry, this article focuses ...

To be successful in today’s competitive pharmaceutical environment, marketers need to be knowledgeable in diverse areas, such as product development and sales management, to address both the problems ...

Enhancing the productivity of drug R&D might be achieved by vertical disintegration of pharmaceutical business into drug discovery, development and marketing organizations. A recent analysis of ...

A group of former leaders from health comms giant Inizio Evoke have come together to launch Flex Marketing, a new agency ...

Join us at Digital Pharma East 2024 on Sept. 9-12 in Philadelphia to learn, connect, and innovate with your life sciences marketing industry peers.

As pharmaceutical companies are increasingly open to advertising in other digital realms, real-world data (RWD) from patients can help advertisers optimize their marketing budgets by reshaping ...

While marketers know that an omnichannel approach can deliver a more seamless brand experience, many pharma companies are still in the early stages of implementing fully integrated omnichannel ...

Aurora Pharmaceutical, a leading manufacturer of animal health products, is excited to announce the appointment of Stephanie Hastings as its new Director of Marketing. Hastings will lead the company's ...

Hastings will lead the company's marketing strategy, brand development, and communication initiatives to further Aurora Pharmaceutical's commitment to providing innovative solutions for animal ...

DOC, an Italian pharmaceutical company specialized in the marketing of generic drugs, expands its strategy by broadening its business lines and defines a new vision for the future, reflected in a new ...