As our digital focus month begins, Ash Rishi shares his belief that CRM is not a solution, but in fact a strategy in pharma marketing. He also shares his top five reasons as to why a dedicated CRM ...

But what effect does this have on pharmaceutical marketing? Caroline Gadd understands how services can add value to medicines and how this impacts on marketing strategies. She speaks here with ...

To be successful in today’s competitive pharmaceutical environment, marketers need to be knowledgeable in diverse areas, such as product development and sales management, to address both the problems ...

As part of our series focusing on how AI is transforming the pharmaceutical and life sciences industry, this article focuses ...

A group of former leaders from health comms giant Inizio Evoke have come together to launch Flex Marketing, a new agency ...

As pharmaceutical companies are increasingly open to advertising in other digital realms, real-world data (RWD) from patients can help advertisers optimize their marketing budgets by reshaping ...

Though the big game has long been hallowed ground for some of the most entertaining and memorable commercials, they often don ...

Join us at Digital Pharma East 2024 on Sept. 9-12 in Philadelphia to learn, connect, and innovate with your life sciences marketing industry peers.

In the pharmaceutical market, sales and share growth are results of needs based, consultative selling complimented by various other marketing tools and tactics. The promotional, consultative approach ...

What are the consequences of public distrust of social media? How will that impact pharma marketing and the industry's presence on the various social platforms? Especially in the healthcare category, ...

Hastings will lead the company's marketing strategy, brand development, and communication initiatives to further Aurora Pharmaceutical's commitment to providing innovative solutions for animal ...