Perms can be carried out to transform straight hair into permanent spirals and curls ... listen to a podcast or look at a product description, how long you spent on this service and the web ...

Split ends are inevitable. Whether your hair type is long or short, straight ... get straightening treatments, or wear a perm ...

Today's perm types, however, are long-lasting and provide more subtle, natural-looking body and waves. The hair transformations we've seen on social media don't lie; the end result of a beach wave ...