Dive into the world of perfume ingredients to understand what really goes into making your favourite fragrances and how they ...

But what exactly is an extrait perfume? And how are they different from the other fragrances already in your collection? Keep reading for a full breakdown of the extrait perfume trend for 2025, plus ...

Cyklar perfume oils. Body care brand Cyklar, founded in 2023 by influencer Claudia Sulewski and backed by Ben Bennett’s The Center, is formally entering fragrance via a range of eight perfume oils.

Making your perfume last all day isn’t just about how much you apply or put but about using the proper techniques.

Known as your “Fragrance Bestieto” to her thousands of followers online, Monet is one of many voices leading a larger ...

Perfume longevity comes down to two main factors: your unique skin chemistry—something you can’t do much about —and the concentration of fragrance oils in the scent. If you want a perfume that lasts ...

The Perfume Closet introduces the largest online Arabian perfume collection in the UK, featuring over 600 premium fragrances ...

The Elegant Floral Icon " article on our blog page. Stay informed with expert tips and insights from Pairfum London.

Scented body oils and lotions can also be added to the equation. Elizabeth Gaynes, founder of luxury fragrance house Strangelove, is glad to see perfume oils finally getting the love they deserve ...

Another factor to consider? The longevity. While these may smell and taste sweet, they may only last for a short period of ...