PepsiCo is launching its first ad campaign in three years with a spot that focuses on its Pepsi-Cola. "Summer Time Is Pepsi Time" features Santa on vacation. Video courtesy of PepsiCo.

Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.) ...

The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...

Rather than offering drinks like Coca-Cola, Sprite, Vitamin Water and Dasani, locations will have Pepsi, Mountain Dew, Gatorade and Aquafina. Subway signed a 15-year deal with Coca-Cola back in ...