Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.) ...

The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...

PepsiCo may not be as dominant a beverage company as Coca-Cola; Pepsi-Cola has dropped to third in the cola wars. However, it is the No. 1 snack brand and a very solid No. 2 in the broader ...

Coca-Cola and Pepsi account for over 80% of the market share ... where the hosts had equalised despite going down to 10-men and endured a hostile atmosphere from their own fans protesting the ...

Some analysts believe that Pepsi has a shot at surpassing Coca-Cola soon, but not by selling more soda. Pepsi also has a broad lineup of snack brands like Doritos, Cheetos, and Lay's Potato Chips.

New Delhi: The cola wars were on ice—until Reliance Retail shook things up by reviving Campa Cola at nearly half the price. Now, it’s game on! On Tuesday, Pepsi stirred the fizz fight with ...

However, many remain in various capacities, including Coca-Cola and Pepsi, according to Bloomberg. After Vladimir Putin's ...

Laguarta wrote that inclusion remains important to PepsiCo, whose brands include Gatorade, Lay's potato chips, Doritos, Mountain Dew as well as Pepsi. The Purchase, New York-based company ...