Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.) ...

The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...

Coca-Cola and Pepsi account for over 80% of the market share ... where the hosts had equalised despite going down to 10-men and endured a hostile atmosphere from their own fans protesting the ...

Some analysts believe that Pepsi has a shot at surpassing Coca-Cola soon, but not by selling more soda. Pepsi also has a broad lineup of snack brands like Doritos, Cheetos, and Lay's Potato Chips.

However, many remain in various capacities, including Coca-Cola and Pepsi, according to Bloomberg. After Vladimir Putin's ...