When designing a new logo, the aim is usually to create an identity that's unique to the brand and that can't be imitated.

The Green Party's new logo is an emoji. The federal party unveiled its new brand, a green dot, on Tuesday on Parliament Hill, possibly weeks before a snap federal election. "The great thing about ...

The Twitter campaign is made to create a digital tailgate party ... an emoji keyboard for football fans to share with friends on messaging and social media applications, bringing a sports angle to ...