As Paragon enters its 50 th year, it has unveiled a new campaign that captures the brand’s core belief: ‘Zid, Chalte Rehne Ki.’ The film is a tribute to the enduring spirit of the everyday ...

The film was conceived and executed by Turmeriq, Paragon’s creative agency partner, with minimal dialogue and a visual-first narrative. “This campaign is rooted in the lives of the people who ...