THE Duchess of Sussex’s PR stunt with Gwyneth Paltrow shows exactly what Meghan Markle is. And really has been all along: A ...

Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.

There’s nothing like a carefully crafted PR stunt or pranks to craft superb brand awareness. Look at the ‘fainting’ stunt The Blair Witch Project pulled off at Sundance in 1999. When Blair Witch ...

There's nothing like a carefully crafted PR stunt/pranks to craft superb brand awareness. Look what Blair Witch Project pulled off @Sundance ...

The campaign received backlash for misleading people initially into thinking they had received an actual Valentine’s card from a secret admirer, when really it was another form of marketing.

Hong Kong singer Tyson Yoshi has evoked nostalgia for Hongkongers with a guerilla marketing stunt upon the launch ... Done in partnership with PR agency The Bridge Agency, the campaign aims ...

A PR agency which organised a gigantic portrait of Leeds United manager Daniel Farke to go on a shopping centre’s glass roof is up for a series of awards – including that stunt. Did you know ...

Meghan Markle's handwritten letter to a podcaster who criticised her Netflix show has all the hallmarks of a stunt to stay relevant, one of the UK's leading PR gurus claimed today. Amanda Hirsch ...