Within the Transformers franchise, Optimus Prime is usually the leader and the most heroic of the Autobots. Now, an upcoming collectible will turn him into one of the most beautiful, as well.

If all three retailers sell out, it's worth noting that the Lego Store restocked Optimus Prime, too, but you'll have to pay the full $180 MSRP. Lego officially lists Optimus Prime as "hard to find." ...

According to our Benjamin Abbott, "It's hard not to sit back in awe" when looking at the mighty Lego Optimus Prime in all his glory. And right now, I'm in awe of the price reduction on this robot ...

We’re pretty sure they’re not canonizing alien robots, but this Optimus Prime stained glass sure looks good enough for a place at the local cathedral. It is [Kobachi’s] very first glass ...

Bumblebee joins Prime, Grimlock, and Megatron later this year for $1,299. Bumblebee joins Prime, Grimlock, and Megatron later this year for $1,299. Andrew Liszewski is a senior reporter who’s ...