Since the online advertising sector is estimated to have spent $740.3 billion USD in 2023, it's easy to understand why ...

TikTok launched two new ad placement controls – Video Exclusion List and Profile Feed Exclusion List – giving brands more power to block specific videos and user profiles from appearing alongside ...

Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September ...

1. Four Examples of the Direct One-Shot Approach Auran Games, maker of Trainz, has sold over one million copies of the game since 2001. Its customer base learns about the program through gaming news, ...

Online adverts commonly allow you to click a video or link to buy the product. The viewing experience is often identical to TV ads, so we can expect similar outcomes, including eating more and ...

Google has updated its Google Ads policies around suspensions yesterday. While no changes have been made to enforcement of ...

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.