It’s been a decade since Old Spice and Wieden + Kennedy first captured people’s attention with The Man Your Man Could Smell Like – otherwise known as one of the most talked about ads of all time.

Hollywood stunt performers finally get their moment in the spotlight, while Old Spice resurrects its absurdist roots with a pirate who smells too good.

And the Old Spice Guy hasn't thrown in the towel yet. He jumped back on the scene last month with a new series of ads, and the firm allowed one "superfan" to stream the first commercial on their ...