The Old Spice Fresher Collection makes guys "Smell as Great as Nature Is." Unfortunately, most guys don't live out in the... We’re long-term subscribers to WARC and it’s a tool we use extensively. We ...

It’s been a decade since Old Spice and Wieden + Kennedy first captured people’s attention with The Man Your Man Could Smell Like – otherwise known as one of the most talked about ads of all time.

Old Spice campaigns aim at the brand?s video game loving audience. In February, Old Spice unveiled a campaign for its nature-themed body spray and deodorant, Fresher Collection. A video described how ...