The guys who star in new Old Spice ads are having a crazy hair day, but for them, it's turning out to be crazy good. Watch the ads in the video above. Old Spice claims its hair "gets results," but ...

A wry but not dry salute to the 1980s gets Old Spice ads more than 4 million views in one week.

The guys who star in new Old Spice ads are having a crazy hair day, but for them, it's turning out to be crazy good. Watch the exclusive ads.

Old Spice first demonstrated its brilliance when it started using Bruce Campbell in its commercials. As soon as those ads started to air in 2007, it was painfully obvious that Old Spice had some ...

Old Spice continued, with great success, to rebrand itself as a trendy player in the men’s deodorant and body wash category in the aftermath of ‘The Man Your Man Could Smell Like’.

Dive Brief: Old Spice is promoting new fragrance products with a series of ads that attempt to instill confidence in young men who have been crestfallen by the economic and emotional turmoil of the ...

BrandFlakesforBreakfast might have put it best: “…If you live in a cave, you need to be aware of the fact that Old Spice owned the internet yesterday.”. Indeed.How the brand did that owning is ...

Both the Gillette and Old Spice commercial ads use their long standing credibility to draw on idealized versions of classed heterosexual masculinity to sell their body wash products. In doing so, both ...

And, perhaps, persuasive. Total sales for Old Spice body wash at supermarkets, drugstores and mass market retailers excluding Wal-Mart were up 7.9% in the 52-week period ending June 13, according ...

BrandFlakesforBreakfast might have put it best: “…If you live in a cave, you need to be aware of the fact that Old Spice owned the internet yesterday.”. Indeed.How the brand did that owning is ...

Fewer than one in six video ads achieve high viral viewing*, according to new research from Millward Brown, one of the world’s leading research agencies As part of this research, which involved ...