Actor Isaiah Mustafa talks about making the hilarious Old Spice commercial that has gone viral without even being aired during the Super Bowl. Video courtesy of Fox News.

The work by Spanish indie shop Burns plays on the notable Super Bowl ‘The Man Your Man Could Smell Like’ spot.

To promote a new range of products featuring a long-lasting, fresh fragrance formula, Old Spice has unveiled a film that hopes to demonstrate the staying power of the fragrance aboard the ...

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A pirate’s unbelievably long-lasting aroma arouses suspicion at sea in a cinematic spot from the American deodorant brand.

Seems you have to go to Spain for some fun these days. Recently we've had LOLA Mullenlowe for Unilever's Axe and now it's indie agency Burns, which began in social media, with a new film epic for ...

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Arby's is no stranger to wacky collaborations and playful advertising, but the brand took it to the next level in a 2022 ...

It’s been a decade since Old Spice and Wieden + Kennedy first captured people’s attention with The Man Your Man Could Smell Like – otherwise known as one of the most talked about ads of all time.

However, it was Mustafa's role as the Old Spice Guy in "The Man Your Man Could Smell Like" ad campaign that propelled him to fame. This was a series of adverts where Mustafa's swoonsome "Guy ...

Isaiah Mustafa may not be a household name on its own. But, what if I said to picture the Old Spice guy? You'd likely think back to a recent commercial with Mustafa talking about how good the ...