The flagship O’Neill Surf Shop in Santa Cruz has shut its doors for the last time. The closure, first announced at the beginning of the year, and finalized on Tuesday, ends a run that lasted for ...

The ONeill Planet Surf is a collection of perspectives from a cross section of some of the blue planets most remote unique as well as established wave frontiers Delivered by our surfers the first ...

Santa Cruz, the former home of wetsuit pioneer Jack O’Neill, is losing one of its oldest surf shops. After 25 years of business, O’Neill is closing its downtown store on Pacific Avenue.

SANTA CRUZ — Although its locations in Aptos, Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz ...