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潮玩出海热潮下,泡泡玛特与52TOYS的成功能否复制?
近两年,中国潮玩品牌加快了出海的步伐,去年52TOYS提出“海外百店计划”,并将东南亚、北美、日本设为海外重点发展区域;泡泡玛特则实施“由近到远”的出海策略,从文化差异相对较小的日韩、东南亚市场开始,逐步拓展到文化差异更大的欧美市场。
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