“He is the originator of understanding where culture and advertising collide,” Hoffman said of Riswold. Riswold went on to write some of the most enduring lines in Nike advertising, including ...

The hires follow a trend of longtime Nike employees leaving to join other established brands or to form their own.

Nike is testing a couple of new advertising units that go beyond basic banner ads to drive sales of its gear. Nike is running two different campaigns in the Weather Channel and Pandora mobile ...

Nike did not respond to press inquiries ... getting a serious look and integrating it as the equal member of their marketing ecosystem,” Mr. Kolodziej said. “This lack of cohesive mobile ...

A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and – as this extract reveals – how the Air Max shoe came to define ...

Nike Inc. (NYSE:NKE), the global leader in athletic footwear and apparel with a market capitalization of $112.93 billion, is undergoing a significant strategic reset under new leadership. This ...

Hill's strategy focuses on reconnecting with consumers emotionally and investing in brand marketing, contrasting with the previous DTC-focused approach that weakened Nike's market position.

And you don't need to be Nike or Coca-Cola to build the kind of brand awareness that sets the foundation for effective and efficiently run performance marketing. Companies in the eCommerce space ...

Nike is focusing on personalization in a freshly launched mobile application that combines content with rewards and boasts a feed specific to each user as well as a bevy of exclusive features. The new ...