Customers buy a product to meet a need. Information gathered from market research is used by businesses to help them identify need. A business will then aim to develop a new product that will meet ...

The marketer's perspective on the customer has changed significantly over the last decade. Brands used to gaze from above on a faceless sea of prospects; now, brands come face-to-face with customers ...

Industries are using AI, Digital PLM and Digital Thread, resulting in a transparent adoption that helps satisfy changing market expectations and regulatory requirements.

New product innovations from Kinder, Nutella and Tic Tac are among the novelties that will be showcased to buyers in the ...

A new hybrid framework is discussed in the ... of design thinking to create a more adaptive and innovative product development pathway. SEDT builds on the Stanford University ME310 process ...

Even before the threat of President Trump’s tariffs, there were questions about the company’s inability to make good on new ...

Nissan plans to dramatically cut its car development time to boost its competitiveness, the struggling automaker's incoming CEO Ivan Espinosa said on Wednesday.

The success of any new product or service most strongly depends on whether it truly meets a need or demand of the target audience. Fortunately, there are effective methods tech innovators can ...

Kemp’s new role went into effect on December 29 ... We have something no one else is offering and plan to continue product ...

The appointment of a new CEO is crucial, especially for a company like Intel, which has seen its market position challenged by competitors like AMD and TSMC. The new CEO's commitment to engineering ...