King, Charles, III, and Das Narayandas. "Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?" Harvard Business School Case 500-068, February 2000. (Revised December 2000.) ...

It’s debuting at the 2025 World Expo in Osaka, Japan, but the vending machine could potentially be ... things electronic since he was a kid. The new vending machines have a slightly larger ...