Barbie Ferreira is setting the record straight. After years of speculation about the behind-the-scenes drama surrounding her ...
John Leguizamo spoke with PEOPLE about his new movie 'Bob Trevino Likes It,' and joked he got his character's 'plumbing skills' from 'Super Mario Bros.' ...
We used to be called a toy manufacturer,” Mattel CEO Ynon Kreiz said at the UBS Global consumer and Retail Conference in NYC.
New films are being made and released every week, but standing out in an era of endless content is a challenge of its own.
are writing a set of brand new songs for the movie. Barbie and Lady Bird writer-director Greta Gerwig (alongside Erin Cressida Wilson) is penning the script. Due to the SAG-AFTRA strike ...
An icon in the shape of a lightning bolt. Impact Link Mattel is building its own cinematic universe after its blockbuster success with the "Barbie" movie. In 2018, the toy company behind Barbie ...
The Lisa Says Gah x Polly Pocket collab is just the tiny start of a supersize marketing campaign for the movie that’s now in development.
Barbie: The Movie was something of a cultural phenomenon ... shadowed the film but brilliantly elevated its key scenes to new heights. During the beach scene, the orchestra took to their feet ...
Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...