The new operation was called the Nantahala Outdoor Center. The riverside property that Holden purchased was a small complex on winding, two-lane U.S. 19 catering to mountain motorists, not paddlers.

As communities across North Carolina continue to recover from the impact of Hurricane Helene, we are pleased to share that Nantahala Outdoor Center’s main campus in Bryson City is fully ...

Nantahala Outdoor Center in Bryson City ranked eighth in this voting. The 10Best story detailed NOC's opening in 1972 as a rafting tour company, and expansion beyond the rivers of N.C. including ...

Answer: You’re right on the money: The school in question is the Nantahala Outdoor Center in Bryson City, North Carolina–known by kayaking insiders simply as NOC. Part paddling school, part ...

“We have whitewater rafting, which is the classic Nantahala rafting trip for ages 7 and up,” Kristin Kastelic, Director of Marketing at Nantahala Outdoor Center, said.

Payson and Aurelia Kennedy, and Horace Holden Sr. were ahead of their time when they created the Nantahala Outdoor Center (NOC) in 1972. The three like-minded friends shared a love for adventure ...