Why Are NBA Ratings Plummeting? Exploring Key Issues Impacting Viewership. Introduction. The NBA, once a leader in sports entertainment with skyrocketing viewership, faces a crisi ...

LAS VEGAS — NBA commissioner Adam Silver acknowledged that television ratings for his sport are down this season, but said the dip did not equate to a lack of interest in pro basketball.

The NCAA women's basketball tournament Final Four saw a 64% ratings decrease from the record-setting 10.8 million viewers in ...

The NCAA basketball tournament delivered a nail-biting finish on Monday night, as Florida edged Houston in the final moments.

The second-ever all-top seed men’s Final Four delivered two tight games — and two big TV audiences — on Saturday.

NBA ratings have picked up as the season has gone along, and Silver said he’s pleased by how things are going headed into the ...

Former WWE head writer Vince Russo recently discussed how Vince McMahon would deal with bad ratings. Mr. McMahon was the ...

Rumors of the NBA’s viewership demise have been greatly exaggerated. As the regular season carries on, the NBA has narrowed the gap on its year-over-year viewership decline. According to Jon ...

Despite the hoopla about dwindling TV ratings and concerns about trolling surrounding that topic, from purely a business standpoint, the NBA appears to be in a healthier place than ever.

Let's break down the numbers. For LIV Golf, it's the highest-watched U.S. broadcast to date, topping the 432K that watched Joaquin Niemann win the season opener in Mexico last year. That event was on ...

If Flagg can harness the potential many see in him, he might not only elevate the NBA, but he could also evolve into the face of the league.