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It’s too much food for anyone to eat at one meal on a regular basis, but the video has nearly 5.8 million views, so that seems to be the point for many mukbang videos.

Mukbang videos – a phenomenon I (Sijun Shen) have studied – feature people eating vast amounts of food, such as 10,000 calorie meals or almost 50 pieces of KFC in one sitting.

Most blamed sweets, spicy food and dairy for their nighttime woes. Only 5.5% of participants suspected what they snacked on seeped into their dreams, but of those, dairy reigned supreme as the ...