There’s no doubt that you’ve found yourself sitting through what feels like an eternity of trailers and ads before the movie ...

The highly anticipated movie trailer for 'Jurassic World Rebirth,' starring Scarlett Johansson, is among several slated to ...

A revolutionary piece of legislation could force theaters to completely rethink their business strategy, changing how we ...

Marvel Studios’ Thunderbolts* got a very short TV spot during the Super Bowl itself, but that was just a taste of the much ...

The big game is almost here. Super Bowl LIX kicks off at 6:30pm ET / 3:30pm PT in New Orleans with the Kansas City Chiefs ...

AD METER 2025: Sign up to rate all the commercials from the big game! Let’s go through and rank the best Super Bowl movie ads ...

Frankly, it would be more strange to watch a movie without all the adverts, trailers, and pre-shows. It’s a package deal and how theatres make money. I know everyone hates ads, but that’s what ...

As well intentioned as Looney’s bill may be, it’s a terrible idea. First and foremost, these ads help movie theaters break even. As the pandemic reminded us, the theatrical-business model can ...